Quantum's Business

Quantum's Business

Poll Results - Rebranding FTQC

Brian Lenahan's avatar
Brian Lenahan
Aug 18, 2026
∙ Paid

Is it time for a branding shift within the quantum industry by moving away from the term "FAULT TOLERANT"?

Every time I introduce I introduce the term fault tolerant to industry outsiders, you can see the reaction - why are you talking about something negative…as in ”FAULT” ?
If I was a salesperson or a marketer, I would be standing on uneasy ground. I’d…

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