In this podcast (taken from the text version) I analyze, for paid subscribers, branding strategies, contrasting the successful sellout of Caitlin Clark's sneakers with the failed Jaguar rebrand to draw lessons for quantum technology marketing. I explore how authentic influence, strategic scarcity, and leveraging existing brand equity contributed to Clark's success, while Jaguar faltered by abandoning its heritage and lacking clear product focus. The text also examines successful tech branding examples like Apple and Nvidia, highlighting the importance of emotional resonance, audience engagement, and tangible product launches for quantum brands to overcome challenges like immature technology and conceptual complexity. Ultimately, I suggest that quantum technology can build trust and excitement by simplifying complex ideas, connecting emotionally, and strategically engaging early adopters.
The 15-minute, easy-listening, podcast format.
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