Branding Quantum
Lessons from Jaguar & The Caitlin Clark Shoe
The rapid sellout of Caitlin Clark’s Nike Kobe V Protro Player Edition (PE) sneakers in under 60 seconds on June 30, 2025, provides a compelling case study in successful branding, offering both contrasts and parallels to the failed Jaguar rebrand and lessons for quantum technology marketing.
Why did Clark’s sneakers sell out so quickly? Why did Jaguar drop 97% in sales in 2025? And what can those promoting quantum technologies learn in future branding strategies.
Image source: Brian Lenahan/Midjourney
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